Although social media is widely used for connecting with friends and relatives, yet the significance of emails is still matchless. Online marketers acknowledge this fact and incorporate emails as the primary marketing channel to achieve their business goals.

Almost 290 billion emails shoot up every day. That’s why email marketing is 40% more effective as compared to social media platforms.

The experts say that you can expect a return of $51 against every $1 spent. An outstanding fair deal, any marketer would simply adore having.

Because of this higher effectiveness, email holds vital importance to your marketing strategy. But what email marketing strategies were working a year ago, now have become outdated.

So, here in this piece, you will come to know the best email marketing strategies you can implement to bring in the best results for your business.

1. Personalizing your emails:

When most of the brands do not personalize their emails, with a personalized email marketing strategy you can set yourself apart from the rest of your competitors.

A personalized marketing strategy allows you to send customer data containing a personalized message.

For example, a message that starts with “Dear James” is much more powerful than a message with “Dear customer”. Amazon uses this personalized email marketing strategy and has successfully achieved handsome revenue.

Since the revenue generated on every email is $0.08, you can generate $32,000 in revenue if your email campaign has 400,000 subscribers. This goes on multiplying as the numbers of subscribers go on increasing. And by personalizing your emails, there are chances to generate $20 in ROI when you invest $1.

Apart from generating a higher ROI, by personalizing emails, you can also get the attention of your reader/subscriber.

In short, whenever you are personalizing your emails, make sure that you do it in a meaningful way.

2. Segmenting your subscribers:

This is another helpful email marketing strategy that will work for your business growth. By segmenting your email lists, you can get more open and click rates.

Every subscriber has his preferences and interests and it is nearly impossible to satisfy everyone with the same piece of content.

Here comes email segmentation to save your back. Through segmentation, you can send a particular email to the most relevant subscriber. This way, you are getting 14% more opens and 100% more clicks on your emails.

You can visibly see the difference between an email marketing campaign sent out to a segmented email list as compared to the one sent out to a non-segmented list.

The non-segmented email will get a lower open rate and lesser click-through rate than a segmented list.

You can segment your email campaigns by knowing the industry of your subscribers. The second way to segment your email campaigns is by your company size. A large business with hundreds of employees will be a better industry conference of the year than a small business that holds 7-10 people. And then thirdly, you can segment your email campaigns by sales cycle. The buyers who are willing to purchase are more open to your product webinars or free trial offers.

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3. Offering something very exciting:

Give your subscribers a strong reason to sign up. These days, the value of a website is measured by the number of its subscribers.

The higher subscribers mean the higher value of a website. So, you must give something very strong and valuable to your web user leaving him nothing except signing up for your list.

You can ask your web visitors to take a free quiz that will help you earn something valuable or you can ask your visitors to take a free test on something.

Then after the ending of the quiz, you can ask for the visitor’s name and email to send him the results. This way you can get their emails.

4.    Creating the perfect subject line:

A perfect subject line must NOT contain 60-70 characters since the marketers find it is the “dead zone” of subject length.

Almost 900 million emails are found with no increase in open or click-through rate with 60 to 70 character length. So, whenever you are crafting a subject line, avoid creating a subject line of 60-70 characters.

On the contrary, if you want to engage your readers in clicking through the content, you may need subject lines with 70 characters and up. Again, for a more open rate, you need subject lines with 40 characters and below.

Barack Obama’s email fundraising campaigns with short subjects is a proven example that explains how short subjects will bring in a tremendous engagement response.

To boost clicks or opens, you need subject lines longer or shorter than 60-70 characters. But just bear in mind to avoid crafting subject lines with 60-70 character length since it is a dead zone.

5. Optimizing emails from mobiles:

As soon as you wake up in the morning, you reach for your mobile to see your phone call, messages, and emails. Almost we all are accustomed to it.

An email that will open up on a mobile device can take your business to a next level. But if an email is not optimized for a mobile device, the user may likely unsubscribe you or delete your email. An email that is not mobile-friendly may crash your business.

Unfortunately, most email campaigns are still not mobile-friendly. But it has been surveyed that email campaigns that are optimized for mobiles can generate a $.40 revenue per email. That is 4 times higher than a desktop email click.

By having this email marketing strategy, you can convert your subscribers into customers and can grow your business beyond limitations.

You can use a responsive email design that will help a user optimize your email on any device. You must keep your email subject line short yet engaging. Introduce a call to action button that should be big and bold in size and format.

Final say:

Time has changed and so do email marketing strategies. You must update your email marketing strategies to get the best results.

Send emails with targeted messages. Make sure that your emails are optimized for various devices and have captivating subject lines for higher click-through rates.

Be more open to new strategies because what was working a year ago might have worn out to this very date. By testing and implementing new changes into your email marketing strategy, you can have improved performance and higher business growth.

Drop a comment below if you have got any other successful modern email marketing strategy.