When customers or viewers visit your website, there is a 99% likely chance that they will have some questions to ask before they buy what you are selling. If these questions are answered within the expected time, your income, website’s reputation, and website traffic will automatically grow.
As you can see, many famous brand’s websites have very responsive customer support; you ask a question; they answer it in seconds. Many people didn’t buy from a website because their customer support wasn’t instant and as expected.
In this article, we will share the seven advantages of using a live chat on your website.
What is a live chat?
A live chat is an online customer service that enables the customer to interact with the website owner or an employee and ask questions about a particular service or a product. Different brands use live chats to talk to their customers and solve their queries or problems.
Customer Relationship Management is also one of the most helpful and essential software to have. It is made up of two elements, the website chat widget and the agent application.
The website chat widget appears to visitors. It mostly appears on the lower right corner of a website front page. The agent’s application is used by the employees or the owner of the website that answers the questions asked by customers.
More customers making more queries using live chats will help a website owner improve his/her customer services and boost their sales in various ways.
7 Advantages of using live chat
1. You can generate more leads using live chat
It doesn’t matter how well organized and tempting your products are, and a new customer won’t buy anything at first. That’s because new customers will also have doubts about or other reasons not to buy from a website their visit for the first time. A live chat will help in generating a lead from every customer you that visits your website.
It’s highly recommended to get visitors’ information by acquiring their contact or email when a new potential customer visits your website. Even if someone doesn’t give you their details, a helpful and responsive live chat will always attract them back to the website.
2. Boost your sales using live chat
Since a website is all about growing businesses and making as much profit as possible and every website visitor is a potential customer that needs some convincing. Using live chat, you will be able to answer your customers’ questions and build some trust. If a customer is convinced and assured of the quality of your product, he/she will most likely buy from your website. That’s how you will be able to boost your sales using live chat.
Research tells that live chats to boost 20% of your sales, and a customer that enters your website’s live chat is three times more likely to buy from your website.
3. You can increase your customers’ loyalty
If your website has a live chat, you will be able to satisfy your customer about using business. Most customers prefer to live chat over email or contact number. Live conversation plays a massive role in building trust with your customer and satisfying them with your e-store.
4. Live chat is cheap while customer support is expensive
Customer is costly both for business and customer. A call center costs more than implementing a live chat solution. A live chat application with a premium plan having all great features will cost you no more than $20-$30 a month. Some of the live chat applications are even free to use.
A call center, however, will cost you most since you will be hiring a team and will be paying them a great deal of money every month. The study says that live chat agents can handle as much as six customer chats at a time, which is impossible in a call center.
5. It improves your site’s overall user experience
If customers have queries and you don’t have a live chat, they will have to open another tab on the browser or use some other source to get their questions answered. That will impact your site’s user experience negatively.
To avoid that, you will need a live chat; that way, every query will be answered on your site at the moment without wasting any time. Research says that up to 60% of customers don’t buy from a website because they have unanswered and unsolved queries.
The best way to add and live chat and make your site even more user-friendly is to add the live chat window at the right corner of your website’s every page, including the error page.
6. You can collect data using live chat
Keeping a record of all of your chats with all of the customers will help your gather data regarding different type of customers you get. Using that data, you can find out what are your customer’s common queries. You can find their pain points and generate a custom report as well.
This way, you can improve your customer service and boost your site traffic, which will increase your sales.
7. Having a live chat will give you a competitive advantage
The majority of the businesses don’t use live chat, since the live chat is so beneficial in raising site traffic figures and boosting your sales, having a live chat will give you an advantage over your competitors. This way, you will have more chances to get to the top and be on top.
Research says that 9% of websites don’t use the live chat features to provide real-time help to their visitors. Install this feature into your website as soon as possible and get as much benefit from it as possible.
Conclusion
After reading all these advantages of live chat, you surely know the importance of a live chat feature. As we mentioned earlier, there are not many websites using this feature, so we would recommend you to install these features as soon as possible and get as benefits from it as much as possible.
