The landing page of an Ecommerce website is one of the most important page and plays a vital role. Landing pages are the key source of converting the viewers, the more effective the landing page, the more chance of getting more subscriptions. Landing pages have many features, the most important are very few, and if you know them you have won half the battle. In this article we will be sharing with you the 3 key features of a successful WordPress E-commerce landing page.
When do you use a landing page
All most all of the website owners’ aim at converting their viewers by using different tactics. Among these tactics, landing pages, are one of the most effective and commonly used by the experienced users. Landing pages are mostly used by users that are selling a particular service or same type of products.
Those who are selling multiple products cannot use landing pages as a source of viewer conversion. Because, doing so requires more space than a landing page usually provides.
The 3 key features
A perfectly designed landing page can bring hundreds of thousands of subscribers in no time. The first is foremost key feature is the design.
1. Engaging Design
The aim of the website builder while designing a website’s landing page is to lower the viewers to keep scrolling down and reach a point where he is convinced that he needs to buy what the owner is selling.
The most general example for that could be social media platforms, you keep scrolling down and keep falling down the rabbit hole, the only difference is, in case of an e-commerce website, by the end of it you have achieved something useful.
There are various ways to design a manipulative landing page, for instance, using arrows for navigations or dividing each section visually and making it more explanatory for the viewers and you can also use the transitioning effects as well.
2. Direct copy with compelling headlines and CTA(s)
If you look at the landing pages of well-designed popular websites you will notice multiple compelling subheading and short, direct copy. This is one of the most effective tactic of all and works almost all the time.
Progressively, your copy should cover:
- The service or product you are offering and its purpose
- What makes your service or product unique
- Testimonials
- A final CTA
You can always add more creative ways, it totally depends on you how bad and soon you want the results to show. But always make sure your message as clear as possible and that your visitors don’t overlook the key aspects.
Some users convert too soon too easily, so in order to spare them the trouble of going through the whole landing page, you put the CTAs throughout the landing page.
3. Elements of Social Proof
Viewers always do some research before choosing to subscribe to the service you offer. Reviews are one of most important factor to build their trust and that result in increase in conversion. But there is a catch, you have to implement it correctly.
In case of landing pages, there are two ways in which you can present social proofs. The first one is showing customer reviews, so that viewers can know what your customer’s opinion of your service or product. The second one is to use other famous brands that uses your service or product. This way you can increase the importance of your product in the eyes of viewers. Always keep in mind the more solid and well displayed social proof, the more is the chance of visitor conversions.
Conclusion
If your business revolves around the same or limited type of product, than we highly recommend you to use a landing page. Because in that case, a landing page is more benefiting and less costly than a fully designed web store.
The 3 features that your landing page must have are
- Engaging design that keep your viewers keep scrolling down you landing page
- Compelling headlines, multiple CTAs
- Element of social proof to build your visitor trust and increase the chance of more visitor conversions
